When your want your web development company to enter the SEO market, joining a White Label SEO program can be a good choice to promote your company. However, you need to be clear about who you choose to go with. There are several factors that you should consider. The wrong choice can lead to a less profitable future for your company.
If you want to pick the right white label SEO reseller then here’s a simple guide you should follow to ensure that you have made the right choice.
Why Take The Reseller Option?
You need to determine why you’re going to go for the reseller option. SEO web development can be done in-house, after all. However, there is a shortage of SEO experts and analysts out there. Which is where white label SEO comes in. The work is branded in your name and your clients think it is down in-house, but it is actually outsourced.
As a buyer of services, you’ll want to know exactly what you are getting. This is because this is what you’ll be offering your clients. This can range from what sort of SEO to the reach of the SEO efforts. Knowing exactly what sort of SEO services you will be offering can narrow down which reseller you will be working with.
Look For The Best Reseller
Look for the right reseller. Now that you’ve got your list of requirements, it’s time that you went out and looked at what’s available. A good white label SEO reseller is often seen by how it markets itself. If an SEO reseller can’t SEO itself to become visible then it is not going to be as effective for your company. However, the market is rather crowded. That’s why you’ll first want to look what’s available and then move on to the next step.
Trim Your Reseller List Down
Contact each prospective reseller to see how they are in communicating. As a potential outsourcing partner, you and they will be working with each other a lot. This means that you will need to find a reseller you can work with. This sometimes comes down to personal preference. When contacting your potential reseller, you should also ask them about what they can offer you and whether they have the resources to be able to handle the workload you will be putting into their hands.
Read Reviews And Ask Questions
Check the reviews and their work. You want to be able to trust in your partner’s work. This is why checking what other people say about them and their work is important. If you like the results, then that can be part of what you consider in your selection.
Following these steps, you should have a fair idea of what you can expect from each reseller you have contacted. This is when it’s time to make the choice on which to go with. However, there is some space for negotiation, before you sign on the dotted line of the contract, sit down with your chosen reseller and have a talk on your expectations and what they can deliver. This clears things up and you might even be able to get a concession or two.