Marketing is one of the most important aspects of business since the inception of business activities. Marketing is the best medium to make the customers for any particular business aware of the products which are ready to be sold and create an attraction for the customers to buy them by creating or solving a need of the customers.
In today’s business environment there are two types of marketing which are traditional and digital ways out of which we will be addressing the needs of digital marketing for business which is considered the prime method in this Digital era.
Digital Marketing is marketing done for products and services online and also offline with these various methods which are search engine optimization(SEO), search engine marketing(SEM), social media marketing(SMM) and many more.
IMPORTANCE OF DIGITAL MARKETING FOR BUSINESS IS AS FOLLOWS:-
1) It creates equal opportunities:- With digital marketing small and the medium businesses get the chance to compete and attract their share of targeted traffic. Small and medium sized companies now have the resources to perform sales and marketing processes which only the large organizations could do earlier.
2) It is more cost effective than traditional marketing:- Now even with little resources and capitalization digital marketing provides a better and much more cost effective marketing channel that delivers results.
3) It helps to increase the conversion rate:-All the businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales. Digital marketing delivers the same.
4) It increases the revenues:- Due to good digital marketing strategies there is always a good chance of increasing the conversion rates of the targeted audiences which directly increases the revenues of the business.
5) It facilitates interaction with the appropriate targeted audiences:- Interacting and providing customers with proper engagement points give us a insight on what the targeted audience really want.
6) It is also useful for the huge mobile market:- Mobile gadgets have evolved from being the mere alternatives for laptops and personal computers into something that is also influencing their buying habits.
7) It builds brand reputation:- Delivering on what you promised will help develop a better relationship with the targeted audience.
8) It makes sure that the online business survives:- Even if there are many website visitors but none of them convert then the online business is of no use and can be shut down at any time.
9) It helps to gain trust of the people:- Digital marketing leverages on social media signals, social proofs and testimonials from actual customers who have previously purchased, joined or availed of a product or a service marketed by any particular brand or business.
10) It provides better Return on investment for the marketing investments:- The key to success in this however is to generate a steady flow of targeted traffic that converts into sales and leads. The more the business generates this kind of traffic, the faster we can realize the return on investment.
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